There are many precious metals traders and agents available to the American investor today. This is both a testament to a strong and thriving marketplace in this asset class, and also a clear indicator of the public’s own growing appetite for an alternative investment strategy that is backed by a tangible asset. In a period of unprecedented volatility and low confidence, the tried and tested safe havens for money will always enjoy a renewed appeal and popularity.
Swiss America has a robust and long established history in the gold and precious metals markets, stretching back more than thirty years. The agency has been credited for its diligence in customer care and its safe and robust business practises by both satisfied clients and ratings agencies. It enjoys a AAA rating from the Business Consumer Alliance, demonstrating it is one of the leaders in the field, and the customer feedback is almost uniformly positive. So what is it about Swiss America that is so welcoming?
First of all, the business operates in its customers’ best interests, in that it understands its clients are primarily seeking a place to store the wealth they have accrued throughout their working life. Swiss America caters for conservative investors, who use gold-backed accounts as a means of avoiding losses, rather than accentuating gains.
Second of all, Swiss America has always placed customer relations management first and foremost in its business strategy.